When you host a site on a server, it uses the server's shared IP address - an exclusive number that is used to identify a device connected to the Web. The domain name which you use for the website is for easy accessibility and convenience of the visitors, but on a lower level, their web browser connects to the IP address of the server. Due to the fact that there are a lot more sites than IPs, shared hosting servers use the very same IP for many different sites even in case they belong to different users. Even though this doesn't affect the site performance directly, having a dedicated IP can slightly increase the loading speed of a site, giving it higher rankings in search engine results. Such an IP is needed for the setup of an SSL certificate as well, so when you plan to secure the payment or login info that your website visitors type in, you will need an IP together with the SSL.

Dedicated IP Address in Cloud Hosting

If you host your sites on our up-to-date cloud platform and you have a cloud hosting package, you will be able to add a dedicated IP to your account at any time and assign it to any domain or subdomain with only a couple of clicks. The aforementioned option is available in all of the data centers where we supply services - Chicago (US), London (UK) and Sydney (AU), so regardless of your choice during the registration process, you are able to obtain a dedicated IP address for your sites. You will be able to add or remove an IPas well as to keep track of the free and used ones at any time. In case any of the IPs that you buy will be used for an SSL certificate, you may activate the automatic configuration feature in our SSL order wizard and then our system will request and assign the IP before it installs your certificate automatically. Our adaptable platform will allow you to use a dedicated IP for various sites as well if it's not in use by an SSL.